upside down

YEAR

2024

SERVICES

Research
Moodboard
UX/UI Design
Design System

Upside Down is a geek-focused store dedicated to bringing fans exclusive, limited-edition t-shirts alongside a curated selection of popular merchandise. More than just a shop, it’s a space where passion meets exclusivity, offering collectors and enthusiasts a chance to own something truly special.

GOAL

From a bold idea to a fully realized platform, Upside Down was designed to create a seamless shopping experience. Our focus was on building an intuitive and engaging interface where users can easily browse exclusive drops, explore timeless geek essentials, and complete their purchases with confidence and excitement.